The memorial service was well attended but it was difficult to hear anything. There were attendees from hotels, other balloon companies, foreign embassies, tourists, ex-pats and local Egyptians. The whole thing was summed up for when a little Egyptian boy of about 10 came up to me and two friends and said, in faultless English. 'I am very sorry about the balloon crash and the people dying'. Suddenly you didn't care about the media circus, not being able to hear, nothing else mattered and his sentiment was shared by all.